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什么是GMB（Google My Business）？你为什么需要它？

February 20, 2021运营

说到GMB，很多人可能都很陌生，但是肯定都见过。GMB英文Google My Business, 中文谷歌我的商家，在谷歌搜索商家名称时，右侧出现的商家信息框就是GMB。为了在Google上获得更多的知名度，大部分的商家企业都会创建自己GMB。如果你是已经为自己创建GMB的企业，那你肯定知道GMB的运行可不单单只是创建资料这么简单，你还要学会管理自己的GMB，让它为你带来实际且有效的SEO效应。

那么要如何管理自己在谷歌上的企业资料呢？答案是你需要先创建一个属于自己企业的GMB账号，拥有企业GMB账户后你就可以开始自己的管理进步之旅。

在本篇文章中，我们会带你了解什么是GMB？如何有效的使用GMB？如何将GMB用于SEO?如何建立GMB？四大问题。

什么是GMB？

如上所诉，GMB我的商家是一种工具，用于管理和优化Google上的企业资料。所以在了解GMB之前我们要先了解一下什么是Google的企业资料，它的用处是什么。

你的企业资料会显示在谷歌的搜索列表中，在本地用户搜索企业名称时或搜索企业相关信息时会出现在首页的搜索结果中，甚至是在谷歌地图中。

在相关搜索页中显示如下：

企业搜索右侧企业资料显示如下：

创建企业资料就相当于将企业信息添加到谷歌地图一致，任何人都可以这么做，谷歌所需要的只是企业名称、位置、企业信息、企业类别等。在谷歌确认提交信息不重复后，他们会在该位置创建企业的资料信息，然后向消费者开放业务资料，方便用户发表评论，添加照片，提出问题，也方便企业为用户回答问题。谷歌可能还会通过从网络中提取的信息来填充业务资料。

以上信息意味着除了谷歌我的商家账户以外，企业资料是可以独立存在的。无论你是否创建自己的企业资料，你都无法管理其显示的信息或搜集的评论。你能够通过验证获得该企业信息的所有权来编辑相关企业资料，比如开门关门时间，上传图片，回复等。但是对于评论还是不能够编辑的，所以不要再问自己的差评能不能删除了。

谷歌我是商家的用武之地就是通过创建谷歌我的商家账户，你可以免费访问，自定义，管理和增加你在谷歌上的企业资料。所以谷歌我的商家并不是一个记录你商家资料的工具，而是一种用来增强商家资料以提高知名度的工具。

如何使用本地GMB？

1. 多与用户互动

GMB有许多可以和用户互动的方式，而商家则可以在GMB上回复用户评论，回复用户问题，与用户进行互动。商家账号拥有者可以设置提醒让你能够及时的回复用户问题，与用户互动。甚至可以在GMB上发布post到企业资料中，就像其他社交平台一样。

2. 给你的企业添加亮点

通过谷歌我是商家账户信息中心为企业完善信息，添加营业时间，网站链接，产品价格等可以为企业GMB添加不少亮点。你还可以通过我的商家管理和更新企业信息。

3. 获取GMB数据

通过GMB还可获取有关受众群体和本地搜索的表现，在insight栏中查看用户搜索来源，可以清晰的知道用户是从谷歌地图还是搜索中查找到你的信息。数据以数字、饼图、柱状图、条形图、堆积面积图、折线图等呈现，数据清晰明了，获得数据加以利用优化企业信息获取点击。

4. 与SEO建立连接

就和谷歌广告和网站的排名算法一样，GMB也有商业档案的排名和算法。通过谷歌我的商家信息中心，你可以将关键词合并到业务资料中，并进行优化帮助提高本地排名，排名在前面的用户肯定能获得最多的曝光和点击。

如何将GMB用于SEO?

GMB中的企业资料是动态的，它们不仅会根据平台的资料更新进行更改，它还将根据用户搜索内容自行进行优先排序，显示给搜索用户它们最想看到的内容，更甚谷歌还将在你认为相关的个人资料内容中包含关键字。

首先，你需要提供信息来确定优先级，并在你的资料中添加关键词。就像网站的SEO一样，我的商家也用于优化你的企业资料并扩大覆盖范围。

如何将谷歌我的商家用于本地SEO?

信息定位

要将我的商家用于SEO需要确保你将相关的关键词合并到你的商家资料中去，这样谷歌才能够知道你想要为什么而排名。你可以在企业的说明中，对评论的回复中，对问题的回答里，还有发布的帖子中来进行自然的关键词融合来让谷歌发现并排名。

信息质量

企业资料的完整性和准确性会影响其排名，因此请确保在我的商家信息中心的每个部分中提供所需的信息都是准确的。特别是商家的联系信息，开门时间等。

建立信任

始终保持信息更新和准确度，并源源不断的对评论做出回应。另外你可以通过我的商家定期上传照片并将帖子发布到你的企业资料中，这一举动可以向谷歌发出信号表示你的账号还处于活跃状态。

SEO对任何企业都非常重要，尤其是对可以使用本地定位在SERP上与大型企业竞争对手竞争的小型企业而言。

如何注册建立GMB？

建立谷歌我的商家账户需要登录google.com/business，然后点击“Manage now”，根据页面显示步骤一步一步来。我的商家并不会自动建立企业资料，它只是给你权限访问添加更多内容。

建立账户后登录，搜索找到自己的企业，出现两个选项认证企业或拥有企业，选择正确的选项后完成认证步骤，完善企业信息。

清楚的了解谷歌我的商家是什么，它是如何工作以及如何使用的，这是一个对本地营销非常有利的营销免费营销工具。立即注册自己的商家账户，以便你的商家资料可以在众多竞争中脱颖而出，成为最受欢迎的商家。

猜您可能感兴趣的话题:小生意做搜索引擎优化(SEO)的3个要点为什么在COVID-19期间，SEO变得比以往更重要？18种为你的网站引流的好方法Google My Business (GMB) 分享权限

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How to Use Google My Business (Optimize Your Listing for Local SEO)

Matteo Duò,

February 14, 2024

Getting more local leads and Google My Business go hand in hand. When people search for a product or service near them, they are generally looking to purchase something.

In fact, 78% of local mobile searches lead to a purchase in-store or online according to Search Engine Land. These are the people you want to attract to your business.

In this guide, you will learn what a Google My Business listing is, how it helps your local SEO, how to set it up, and how to optimize it.

Info

Google My Business is now called Google Business Profile. Before that, it was called Google Places, and before that, Google+ Local. Go even further back, and it was both Google Places a first time and Google Local. The article below and the references are still fine, Google just keeps changing the name.

What Is Google My Business?

Google My Business (or GMB) is a local business listing service powered by Google.

It is completely free to use and the only requirement for using it is you must have some form of face-to-face interaction with your customers. Basically, if you are 100% online you can’t really have a Google My Business listing.

If you’ve ever performed a local search, you will have seen it show up in Google search results. It looks like this:

An example of a Google My Business listing

How Does Google My Business Work?

Google allows you to claim your business and get it live. This way, when people are looking for something you provide, your website will come up in their search results.

You can list the services you provide, add an FAQ section, a few photos, and also allow customers to leave reviews about your business. You can even add a few interesting attributes to your business that will show in your Knowledge Graph such as Online Care, Online Appointment, Online Estimates, and Online Classes.

Why You Should Use Google My Business

Let’s face it: Google dominates search and especially local search. According to Net Market Share, over 70% of all searches happen on Google’s search engine.

Graph showing search engine market share

As a small business owner, you simply can’t afford to overlook the benefits of using Google My Business (GMB).

Research shows that 92% of online buyers like to compare brands online before buying something. And most of them head to Google Search to find businesses they’d like to purchase from.

Additionally, 49% of all Google My Business listings get more than 1000 searches every month, while 96% of the listings are seen 25 times per month, at least.

Do you know what happens when your business is listed and seen on Google My Business?

Stats show that 56% of the people who see your GMB listing will click through to your website, while another 24% will call your business directly. That’s great news for businesses that want to survive and thrive despite the challenging economic conditions.

This survey shows that a Google My Business listing can also drive local SEO success for small businesses, pretty much guaranteeing visibility on Google Maps and Google Search for SMEs.

Just look at these results from a study into Google’s local ranking factors:

Local pack (GMB) vs local organic ranking factors study results

Also, GMB lets potential clients get in touch with you right away, while you get to keep track of your listing to learn what past customers think of your brand, plan their visit, navigate them to your location, and do so much more.

That’s a lot of reasons to use Google My Business!

Now that you know what Google My Business is and why you should be using it for your local business, let’s run through how to set it up.

How Do I Setup Google My Business? (And Get Listed on Google)

Setting up your Google My Business profile and getting listed on Google is a crucial part of local search. Here’s how to get your businesses a Google My Business profile:

1. Go to the Official Google My Business Site

Visit the official Google My Business page and click the Manage Now button:

Google My Business homepage, start here to set up your account

If you’re not already signed into your Google account, it will ask you to sign in before going any further.

Make sure you are signed in to the account that you want to be associated with the GMB listing you are creating.

2. Finding Your Business or Creating a New Listing

If you haven’t set up a GMB listing in the past, you can search for the name of your business or you can click to add a new listing.

Finding your business on GMB

It’s not uncommon for someone to have already listed your business. If this is the case, you should see your business appear. If it doesn’t appear, click Add your business to Google

3. Setting Up Your Name

Now you’ll be able to add your business name:

Adding your business name to GMB

Once you’ve added it, hit next.

4. Choosing a Category

Now you need to choose the category that best describes your business on Google My Business.

This step is pretty important if you want to show up in Google’s results page when customers are searching for a product or service that you offer.

You’ll be able to set primary and secondary categories, pick these wisely.

Choosing a business category on GMB

Under the “Business” category, type in what your business does and you’ll get some auto-generated suggestions to choose from:

Examples of the business category options on GMB (some a very obscure!)

5. Setting the Address of Your Business

Now you need to set up the location to associate with your listing.

Adding a location to GMB

You’ll need to choose between the following:

Option #1 (YES) Brick & Mortar Business Listing

Option #2 (NO) Service Area Business Listing

Let’s quickly walk through each:

Option #1 (YES) Brick & Mortar Business Listing

If you are setting up a listing for a physical business with a location, add that here:

Choosing the address for a business with physical premises

Option #2 (NO) Service Area Business Listing

If you don’t have physical premises but still serve customers in an area, you can add that here:

Choosing the address for a business with a service area

You can either search for your area or use the suggested options.

6. Add Your Contact Details

Now you need to add a way for customers to get in touch with you (phone + website):

Adding contact details to your GMB listing

Adding your website to Google My Business can potentially drive a customer to your site where you can more easily convert them. Likewise, listing your phone number gives customers a way to contact you directly

7. Finish And Verify Your Listing

Once you’ve filled in all the relevant information in GMB, you can submit your listing:

Finish and manage your GMB listing

Almost there, but there’s an important step you need to do here:

Verify your listing.

Choose a method for verifying your listing (very important step)

In order for your Google My Business listing to show up, you need to verify it. This can take a couple of days, although you can optimize your listing while you are waiting.

To get your listing verified, Google will send you a postcard with a verification code on it.

Postcard verification for Google My Business

5 Ways to Verify Your Business on Google My Business

Depending on the type of business listing you’re trying to get listed or to manage, you’ll have a choice of options to verify your business:

1. Verify by Mail (Postcard)

The most common is via postcard. While logged into your GMB profile, check your business address is correct and click “Mail”.

Once it arrives, you’ll need to sign in to your Google account, click “Verify” from the menu and enter the verification code from your postcard.

While waiting for your postcard to arrive (which should take about 5 days), Google recommends that you do not:

Edit your business name

Edit your address

Change the business category

Request a new code

Doing so could slow down the verification process and require Google customer support to step in.

2. Verify by Phone

Google allows some businesses to verify their listing via phone. If this applies to you, you will see an option to ‘Verify by phone’. Ensure your phone number is correct and you’ll be send a verification code via text message.

3. Verify by Email

Google allows some businesses to verify their listing via email. If this applies to you, you will see an option to “Verify by email”. Make sure your email address is correct and you’ll be sent a link to verify your listing.

4. Instant Verification

If you’ve already verified your business with Google Search Console, you may be able to instantly verify your listing.

It’s pretty simple, just sign in to Google My Business using the same account you used to verify your business with Search Console and you’re done.

Some GMB business categories are not eligible for instant verification. If you don’t see a notification asking you to verify your listing, you’ll have to use an alternate verification method.

5. Bulk verification

If you operate over 10 locations for the same business, you may be eligible to use bulk verification. In order to qualify, you shouldn’t be a service business or an agency managing multiple businesses.

Here’s how to bulk verify your Google My Business listings:

Select “Get verified” next to one of your locations

Click “Chain”.

Now fill in the form with all the information (business name, location, contact details, etc.)

Submit the form (it can take up to a week for Google to process).

6 Tips for Optimizing Your Google My Business Listing

Let’s recap, by now you should have:

Setup your GMB listing

Added your business details

Verified your listing

Now what? Well, it’s time to optimize your listing!

Go to the Google My Business dashboard, click on your listing and select “Info”. Then choose a section to complete or update.

GMB dashboard for editing your listing information

Check out these tips to get the most from your Google My Business Profile:

1. Keep Your Listing Information Updated

One of the best ways to optimize your Google My Business listing is also the most obvious: keep it up to date.

At the very least, make sure the following are always correct:

Name

Address

Phone Number

Website

Description

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How to Use Google My Business to Boost Your Content & SEO

Leverage Google My Business to give your content (and SEO) a boost. Here are tips, tools and information on verifying and promoting your business with GMB.

Sarah Allworth

June 15, 2020

⋅

8 min read

Sarah Allworth

Director, Digital Services at Mintent

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Knowing how to use Google My Business is standard for every digital marketer, right?

Actually… no.

While there are plenty of lengthy-but-vague help docs out there, finding answers to specific problems can be challenging.

To take some of the leg-work out, we’ve created a handy worksheet and chart tool to determine your eligibility, and to help understand what to do if you have multiple listings or service area businesses (SABs).

We’ll also help you understand how posting content to your Google My Business listing can support your business in a number of ways.

Find out:

How does Google My Business fit into my content strategy?

Why should I care about Google My Business?

Does Google My Business help me with SEO?

How does a content marketing platform help me manage Google My Business?

Tools:

Google My Business verification troubleshooting guide.

Guide to Google My Business Optimization.

Why Should I Include Google My Business in My Content Distribution Strategy?

As content marketers, we often fail to acknowledge a significant part of our responsibility is to ensure our intended audience actually becomes exposed to our content.

One way to do this is to update your Google My Business listing weekly as a channel to share your current content.

Content particularly relevant to Google My Business is locally-focused content (for example, events or specials.)

Why Do I Need Google My Business?

Did you know, on average, businesses receive 943 Search views and 317 Maps views each month?

This data, from a 2019 BrightLocal study of 45,000 anonymous local business listings, shows there is a great opportunity to get more views, clicks, and actions as a result of your localized content.

To see the proof, you can check out Google My Business Insights to gather data on how many people viewed your listing, saw your post, clicked on it, and engaged.

However, Google My Business Insights may not always be accurate.

Consider using Google tracked links in your posts to more accurately report clicks and engagements right in Google Analytics.

Google My Business helps digital marketers get views on their content without having to wait for Google to rank it in the top ten search engine results.

The benefits of posting on Google My Business go beyond acquiring views and clicks on your latest content.

Regular posting can earn you a coveted spot in the local 3-pack, which is the top 3 business listings for relevant search terms, and this placement alone is a valid reason to add a new post at least every 7 days.

Additionally, the same BrightLocal study also revealed a typical business receives up to 59 actions per month on Google My Business.

These actions can be clicks through to your website, requests for directions, or phone calls.

The majority of actions are in the form of clicks, but unless your Google My Business listing is optimized, you could be missing out on actual phone calls or in-store visits.

Yikes!

Your posts on Google My Business signals to Google indicating your business is the right one to display for related searches locally.

Reviews on Google My Business are critical.

They effectively represent your customers’ confirmation your business is reputable, especially when you take the time to respond to each one; positive or negative.

In fact, a prompt, empathetic, and helpful response to a negative review can be more valuable than a positive review.

We all make mistakes.

Consumers appreciate those businesses willing to accept and fix them in a timely fashion.

An important point, and perhaps the most important of all, your posts show potential customers what’s new with your business at exactly the right time – when they are looking for it.

A 2019 study from Ben Fisher reported only 17% of the businesses reviewed had a post within the last 7 days.

So, more than 80% of businesses did not have anything new to share with searchers who are actively looking for their businesses.

Inconceivable!

What Kind of Content Should I Be Creating for Google My Business?

Keep Your Listing Complete & Accurate

Before you create any content, ensure your GMB listing is complete (address, telephone number, business hours, business overview, products/services, etc.) and accurate (links to your website, social accounts, other relevant sources of information.)

This may seem basic, but far too many small businesses neglect the details and Google is all about details.

Share Offers & Specials

You can experiment with creating content specifically for your Google My Business listing.

It’s important to remember the intent of the person viewing your listing is likely more transactional.

This means you can take a more direct sales approach: offers, specials, or what sets your business apart from your competitors.

Post Encouraging Content

If your business sees customers at its location, you can describe the experience you want your customers to have when they arrive.

Videos, photos, and even introductions to the team members they will meet are all great ways to encourage customers to visit you.

Make your Google My Business page inviting for your customers. Think “Daily Specials,” “Seasonal Offerings,” or even weather-related: “Our Patio is Open!”

Create a Media-Rich Listing

Invest in working with a Google-certified 360 virtual tour professional to add videos to your verified listing, or create your own video to introduce yourself and your business.

(Be sure to also upload this to YouTube and optimize your channel for the best results; another important topic on its own.)

Introduce Photos

Your shop, office, or business photos should be used as your cover image.

Try including photos of your work or featuring your products.

Share projects you are proud of or which have garnered a special review.

In fact, many of your contributions to Google My Business should come in the form of photos.

There’s compelling evidence that businesses with 100+ photos in their Google My Business listing get more clicks.

Answer Questions

Check to see what questions potential customers are asking about your business and answer them in a blog post shared on your listing.

Does Google My Business Actually Contribute to SEO?

Yes, it does – at least locally. It can help in a few ways.

Not only does a verified and optimized Google My Business profile stand a better chance of being in the local 3-pack, putting your presence at the top of search results, it can also indirectly help your website rank.

It does this by providing social signals to Google, by driving traffic to your website, and by providing social proof in the form of reviews.

Google says local search results are based on “relevance, distance, and prominence.”

Relevance: How well a listing matches the intent of the searcher.

Distance: Google pairs searchers with verified businesses in close proximity.

Prominence: How well-known your business is.

Can a Content Marketing Platform Help Me Manage My Google My Business Listing Better?

A content marketing platform can help you manage all of your content better.

It brings planning and clarity to your content calendar and ensures you stay on top of creating regular posts within Google My Business, which is an easily forgotten task.

Having a content marketing platform brings structure and focus to your content marketing plan and helps you to draw upon the expertise of multiple team members with features to make collaboration easy.

A content marketing platform gives you a process to work from and analytics to help you to better understand how your activities are working.

If you can identify activities that are making a positive impact, then you can use these ideas for future content items.

Tailoring Content for Google My Business Seems Like a Lot of Work – Why Isn’t Updating My Website Enough?

Google My Business is a free tool, which has a direct impact on current local businesses.

As with anything, you need to feed it to make it grow. Google will not connect-the-dots for you.

The intention of Google My Business is to provide searchers with immediate and accurate information.

Achieving rank takes time and this isn’t useful for relaying information that will go stale quickly.

And, in so far as it’s a tool offered by Google, one has to believe Google puts a high stake on content maintained there.

Think of Your Own ‘Google My Business’ Experience

It’s a lot to expect for digital marketing managers and small business owners to become skilled at Google My Business, on top of the myriad of other marketing activities required to foster a presence online.

Because of the vague help documentation from Google and frustratingly long response times from Google, it can be tempting to leave it for another day.

Ultimately though, think of the last time you performed a local search and how easy Google My Business made the process of choosing where to go.

Once your listing is verified successfully, your time investment is likely only an hour or two a month and we suspect there are many further opportunities to come with this great, free business tool.

Find the time in your schedule to dig in and really ‘own’ your Google My Business listing.

Use this worksheet to help gather up the information you need to get started: Guide to Google My Business Optimization.

More Resources:

How to Completely Optimize Your Google My Business Listing

Google SEO 101: Updating Your Google My Business Listing

4 Tips to Boost Your Google My Business Profile

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In-Post Images: Mintent

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Blog Google My Business Explained: A Guide to Google Business Profile

Google My Business Explained: A Guide to Google Business Profile

Christopher Lara

Last updated: Dec 6, 2023

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11 min read

Google My Business (GMB), now known as Google Business Profile, is an essential tool for businesses looking to enhance their online presence, particularly in local search results. This free platform provided by Google allows businesses to manage how they appear on Google Search and Maps. By creating a GMB profile, businesses can provide valuable information to potential customers, such as their location, contact details, operating hours, and even photos of their products or premises. This profile acts as a digital storefront, offering a first glimpse of what a business has to offer.

Table of Contents

1Setting Up Google My Business

2Optimizing Your Google My Business Profile

3Managing and Updating Your Profile

4Leveraging GMB for Local SEO

5Advanced Features and Tools

6Common Challenges and Solutions

7FAQs

Setting Up Google My Business

Creating and setting up a Google My Business (GMB) account is a straightforward process that can significantly impact your business’s online presence. Here’s a step-by-step guide to get you started:

Creating a GMB Account: Begin by visiting the Google My Business website. If you have a Google account (like Gmail), use it to sign in; if not, you’ll need to create one. Once logged in, click on “Manage now” and enter the name of your business. If your business doesn’t appear in the dropdown menu, click on “Add your business to Google.” Then, select the appropriate business category that best describes your business.

Adding Business Details: Fill in the essential details of your business, such as the address, phone number, and website. This information is crucial as it helps customers find your physical location and learn more about your services or products. If you operate without a physical storefront or office, you can specify service areas where you operate.

Choosing a Verification Method: After entering your details, you’ll need to verify your business. Google offers several verification methods, including postcard verification, phone verification, email verification, or instant verification (the latter is available for certain businesses already using Google tools like Google Analytics). The most common method is postcard verification, where Google sends a postcard with a verification code to your business address. This process can take a few days.

Completing Your Business Profile: Once verified, complete your profile by adding more details. This includes business hours, a description of your business, and photos. High-quality images of your storefront, products, or services can significantly enhance your profile’s appeal.

Optimizing Your Profile: Regularly update your profile with new photos, special offers, or posts about your business. Keep your information accurate and up-to-date, as this helps build trust with potential customers.

Tips for Completing Your Business Profile

Be Precise and Consistent: Ensure that your business name, address, and phone number (NAP) are consistent across all online platforms. This consistency is crucial for SEO and helps avoid customer confusion.

Utilize Keywords: Incorporate relevant keywords into your business description. This can improve your visibility in search results related to your products or services.

Encourage Reviews: Prompt happy customers to leave reviews on your GMB profile. Respond to these reviews professionally, showing appreciation for positive feedback and addressing any concerns raised in negative reviews.

Use High-Quality Images: Upload clear, high-resolution images that showcase your business. Include images of your premises, staff, and popular products or services.

Keep Information Updated: Regularly update your business hours, especially during holidays or special events. Accurate hours ensure customers know when they can visit or contact you.

By following these steps and tips, you can create a robust and effective Google My Business profile that not only boosts your online presence but also serves as a valuable tool for attracting and retaining customers.

Optimizing Your Google My Business Profile

Optimizing your Google My Business (GMB) profile is crucial for maximizing your visibility and appeal to potential customers. A well-optimized profile not only helps in ranking higher in local search results but also provides a comprehensive and engaging snapshot of your business to online searchers. Here are key strategies to effectively optimize your GMB profile:

Importance of Accurate and Comprehensive Information

The accuracy and completeness of your GMB profile information cannot be overstated. Ensure that every detail, from your business name, address, and phone number (NAP) to your operating hours and website link, is up-to-date and matches the information across other online platforms. This consistency is vital for search engine optimization (SEO) and helps in building trust with your customers. Inaccurate or outdated information can lead to missed opportunities and can frustrate potential customers, negatively impacting your business’s reputation.

Selecting the Right Business Category

Choosing the correct business category is a critical step in optimizing your GMB profile. The category you select helps Google understand what your business offers and match your profile with relevant searches. It’s important to be as specific as possible. For instance, if you own a bakery that specializes in wedding cakes, choose “Wedding Bakery” instead of just “Bakery.” If your business spans multiple categories, select a primary category that best represents your core offering and add secondary categories as needed.

Utilizing Keywords in Your Business Description

Incorporating relevant keywords into your business description can significantly improve your profile’s search visibility. Identify keywords that potential customers might use to find businesses like yours. These could include your products or services, location-specific terms, and unique attributes of your business. However, avoid keyword stuffing; your description should be natural and customer-friendly. A well-crafted description that strategically uses keywords can make your profile more discoverable to the right audience.

Adding High-Quality Images and Videos

Visual content plays a pivotal role in attracting and engaging customers. High-quality images and videos can give potential customers a glimpse into your business, products, and services. Upload clear, well-lit photos of your storefront, interior, staff, and popular products or services. Before and after pictures, if applicable, can also be very effective. Additionally, consider adding a virtual tour or short videos that highlight unique aspects of your business. Regularly updating your photos and videos keeps your profile fresh and engaging.

Remember, your GMB profile is often the first interaction potential customers have with your business, so make it count.

Managing and Updating Your Profile

Regular management and updating of your Google My Business (GMB) profile are essential for maintaining its effectiveness and relevance. Keeping your profile current not only helps in providing accurate information to your customers but also plays a role in your local SEO performance. Here’s how you can efficiently manage and update your GMB profile:

How to Update Business Information (Hours, Address, Contact)

Updating basic business information on GMB is a straightforward process. To change details like your business hours, address, or contact information, simply log in to your GMB account and select the business you wish to update. In the dashboard, click on the “Info” tab where you can edit various details of your profile. For instance, to update business hours, click on the pencil icon next to “Hours,” make the necessary changes, and save. It’s crucial to keep this information updated, especially during holidays, special events, or in unforeseen circumstances like temporary closures.

Responding to Customer Reviews

Responding to customer reviews on your GMB profile is a powerful way to engage with your customers and build your business’s reputation. Positive reviews should be acknowledged with gratitude and appreciation, reinforcing pleasant customer experiences. Negative reviews, while challenging, offer an opportunity to demonstrate your commitment to customer satisfaction. Address such reviews professionally and empathetically, offering solutions or clarifications where appropriate. Timely and thoughtful responses to reviews can significantly enhance your business’s credibility and customer trust.

Posting Updates and Offers on GMB

GMB allows you to post updates and offers directly on your profile, a feature that can be used to engage with your audience and keep them informed about what’s new with your business. These posts can include announcements, special offers, events, or new products and services. To create a post, go to your GMB dashboard and select “Posts” from the menu. Choose the type of post you want to create, add relevant details, images, or links, and then publish. Regularly posting on GMB can keep your profile active and engaging, encouraging more customer interactions and visits.

Effectively managing and updating your Google My Business profile is crucial for keeping your online presence accurate and engaging. By staying on top of these updates, you ensure that your business is presented in the best light possible, making it easier for customers to find and choose your services or products. Remember, an active and well-maintained GMB profile is a key component of your digital marketing strategy and can significantly impact your business’s online success.

Leveraging GMB for Local SEO

Local Search Engine Optimization (SEO) is a critical aspect of digital marketing for businesses aiming to attract customers in their geographical area. Understanding and leveraging local SEO can significantly enhance a business’s online visibility and drive more foot traffic to their physical locations. Google My Business (GMB) plays a pivotal role in this process.

Understanding Local SEO and Its Importance

Local SEO involves optimizing your online presence to appear in search results for a specific local area. It’s particularly important for businesses with physical locations or those serving a specific geographic community. The goal is to ensure that when potential customers search for products or services in your area, your business appears prominently in search results. This involves optimizing your website and online content with local keywords, ensuring your business is listed in local directories, and managing online reviews and ratings.

How GMB Affects Local Search Rankings

Google My Business is a powerful tool for enhancing local SEO. A well-optimized GMB profile can significantly improve your business’s visibility in local search results and Google Maps. Google uses various factors from your GMB profile to rank businesses in local searches, including relevance (how well your business matches the search query), distance (how close your business is to the searcher), and prominence (how well-known your business is, which is often influenced by reviews and SEO practices). By providing comprehensive, accurate, and up-to-date information on your GMB profile, and by regularly posting updates and engaging with customers, you can improve these factors and boost your local search rankings.

Encouraging Customer Reviews and Interactions

Customer reviews are a crucial component of local SEO and your GMB profile. Positive reviews not only enhance your business’s credibility and appeal to potential customers but also contribute to higher search rankings. Encourage satisfied customers to leave reviews by making the process easy and straightforward – for instance, by providing a link to your GMB review section in emails or on your website. Responding to reviews, both positive and negative, is equally important. Engaging with customers through reviews shows that you value their feedback and are committed to improving their experience. Additionally, actively responding to queries in the Q&A section of your GMB profile can further boost engagement and provide valuable information to potential customers.

In summary, leveraging Google My Business for local SEO is essential for any business looking to increase its local online visibility and attract more customers. By understanding the nuances of local SEO, optimizing your GMB profile, and actively managing customer reviews and interactions, you can significantly enhance your business’s presence in local search results.

Advanced Features and Tools

Google My Business (GMB) offers a range of advanced features and tools that can be leveraged to enhance your business’s online presence and engagement with potential customers. These tools are designed to provide deeper insights into customer behavior, enable direct communication with your audience, and promote your business more effectively.

Utilizing Google Posts for Promotions and Updates

Google Posts is a feature within GMB that allows businesses to share content directly on their Google listing. This can include promotions, events, news updates, or new product announcements. These posts appear in Google Search and Maps, giving businesses a unique opportunity to engage with their audience at the moment they are looking up their business online. To create a post, simply go to your GMB dashboard, select ‘Posts’ from the menu, and choose the type of post you want to create. You can add text, images, and even call-to-action buttons like ‘Buy’, ‘Sign up’, ‘Learn more’, or ‘Get offer’. Regularly updating your Google Posts can keep your audience informed and engaged with the latest happenings in your business.

Understanding Insights and Analytics

GMB provides valuable insights and analytics that help businesses understand how customers interact with their listings. These insights include data on how customers found your listing (through direct searches or discovery searches), the actions they took (like visiting your website, requesting directions, or calling your business), and where those customers are located. This information is invaluable for refining your local SEO strategy and understanding customer behavior. By analyzing these insights, you can make more informed decisions about how to optimize your profile and which areas of your business to highlight.

Using the Q&A Feature Effectively

The Q&A feature on GMB allows customers and potential customers to ask questions directly on your business listing. This feature is a great way to engage with your audience and provide them with valuable information. It’s important to monitor and respond to these questions promptly and accurately, as this interaction is visible to anyone viewing your listing. Providing detailed and helpful answers can not only satisfy the individual’s inquiry but also serve as a resource for others with similar questions. Additionally, you can proactively add frequently asked questions and answers to your listing to provide immediate information to users.

These tools are designed to help you better understand and connect with your audience, ultimately driving more business and improving customer satisfaction.

Common Challenges and Solutions

While Google My Business (GMB) is a powerful tool for businesses to enhance their online presence, several common challenges can arise. Understanding how to effectively address these issues is crucial for maintaining a strong and positive online profile.

Addressing Duplicate Listings

Duplicate listings on GMB can occur for various reasons, such as changes in business location or ownership. These duplicates can confuse customers and dilute your business’s online presence. To address this, first, identify any duplicate listings. You can do this by searching for your business on Google and noting any multiple entries. Once identified, claim the duplicate listing if you haven’t already. After claiming, you have the option to merge the duplicate with your primary listing or request its removal through Google’s support. It’s important to ensure that all business information is consistent across all listings before merging or removal.

Handling Negative Reviews

Negative reviews are an inevitable part of doing business online. However, they provide an opportunity to demonstrate excellent customer service and can even improve your business’s credibility if handled correctly. Always respond to negative reviews promptly and professionally. Acknowledge the customer’s concerns and offer to resolve the issue offline if necessary. Avoid being defensive; instead, show that you are willing to listen and improve. Remember, your response is not just for the reviewer but also for future customers who will read your reviews and responses.

Navigating Google’s Guidelines and Policies

Google has specific guidelines and policies for GMB listings to ensure accurate and trustworthy information for users. These guidelines cover aspects such as business name, location, and category accuracy. Violations can lead to penalties, including listing suspension. To avoid this, familiarize yourself with Google’s guidelines. Ensure your business information is accurate and representative of your physical location and services. Avoid prohibited practices like keyword stuffing in business names or fake reviews. Regularly review Google’s policy updates to ensure ongoing compliance.

FAQs

Here are answers to frequently asked questions about managing a GMB profile.

How often should I update my GMB profile?

It’s important to keep your GMB profile as current as possible. Regular updates ensure that potential customers receive the most accurate and up-to-date information about your business. At a minimum, update your profile whenever there are changes to your operating hours, contact information, or location. Additionally, regularly posting updates, such as special offers, events, or new products, can keep your profile active and engaging. A good practice is to review and refresh your profile at least once a month, even if there are no major changes to report.

Can I manage multiple locations with one GMB account?

Yes, you can manage multiple business locations with a single GMB account. This is particularly useful for businesses with several branches or franchises. Google provides a dashboard where you can add and manage multiple locations. Each location can have its unique profile with specific details like address, hours, and photos. Managing multiple locations from one account simplifies the process, allowing you to ensure consistency across your listings while still tailoring each one to its specific location.

How does GMB impact my business’s visibility on Google Maps?

Your GMB profile plays a significant role in your business’s visibility on Google Maps. A well-optimized GMB profile can improve your ranking in local search results, making it more likely for your business to appear when users search for relevant products or services in your area. Factors like accurate location data, complete business information, positive customer reviews, and regular updates contribute to better visibility on Google Maps. Additionally, the use of relevant keywords and categories in your GMB profile can enhance your discoverability in location-based searches.

What are the best practices for responding to customer reviews?

Responding to customer reviews on your GMB profile is crucial for building trust and engaging with your audience. Here are some best practices:

Respond Promptly: Aim to respond to reviews as quickly as possible. This shows that you value customer feedback and are attentive to customer needs.

Be Professional and Courteous: Regardless of the nature of the review, always maintain a professional and respectful tone in your responses.

Personalize Your Responses: Tailor your responses to the specific comments of each review. Avoid generic replies, as personalized responses demonstrate genuine care and attention.

Address Negative Feedback Constructively: For negative reviews, acknowledge the customer’s concerns and offer to resolve the issue. If necessary, take the conversation offline to provide a more personalized resolution.

Encourage Engagement: Thank customers for positive reviews and invite them to visit again or try other products or services.

Final Tips for Maximizing GMB’s Potential

In essence, Google My Business is more than just a listing service; it’s a comprehensive platform that, when used effectively, can significantly enhance your business’s online presence and connect you more closely with your local community. By following these guidelines and regularly engaging with the platform, businesses can harness the full power of GMB to grow and thrive in the digital landscape.

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Christopher Lara

SEO Manager

Christopher Lara is the SEO Manager at TheeDigital. With over 8 years of experience in digital marketing. He specializes in technical SEO and partnering with business leaders in Massachusetts to provide them with solutions to establishing a winning online presence.

Give Christopher a call at 617-915-4477 to talk about web design, SEO, and digital marketing that will meet your needs. Read more by Christopher Lara

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Cost: $.00 - $.00

Schedules & Results

April 5th - 7th 2024

2024 GMB King of Rings – Missouri

Ellisville, MO

8UM9U10U11U12U13U14U

A/AAAAA/Major

Cost: $250.00 - $575.00

Schedules & Results

April 5th - 7th 2024

2024 GMB King of Rings – Mid Mo

Jefferson City, MO

9U10U11U12U13U14U

A/AAAAA/Major

Cost: $525.00 - $575.00

Schedules & Results

April 6th - 7th 2024

2024 GMB King of Rings – Branson Turf

Branson, MO

11U12U13U14U

A/AAAAA/Major

Cost: $575.00 - $625.00

Schedules & Results

April 5th - 7th 2024

2024 GMB King of Rings – Central Illinois Turf

Chatham, IL

11U12U13U14U

A/AAAAA/Major

Cost: $575.00 - $600.00

Schedules & Results

April 5th - 7th 2024

2024 GMB King of Rings – Tennessee

Smyrna, TN

9U10U11U12U

A/AAAAA/Major

Cost: $625.00 - $650.00

Schedules & Results

April 6th - 7th 2024

2024 GMB American Blue Classic – Missouri

St. Peters, MO

8UM9U10U11U12U13U14U

A/Rec

Cost: $250.00 - $575.00

Schedules & Results

April 6th - 7th 2024

2024 GMB American Blue Classic – Illinois

Alton, IL

8UM9U10U11U12U13U14U

A/Rec

Cost: $250.00 - $575.00

Schedules & Results

April 6th - 7th 2024

2024 GMB American Blue Classic – Central Illinois Turf

Chatham, IL

8UM9U10U

A/Rec

Cost: $300.00 - $550.00

Schedules & Results

April 12th - 14th 2024

2024 GMB Forty Two Classic – Missouri

Ellisville, MO

8UM9U10U11U12U13U14U

A/AAAAA/Major

Cost: $250.00 - $575.00

Schedules & Results

April 12th - 14th 2024

2024 GMB Forty Two Classic – Mid Mo

Jefferson City, MO

9U10U11U12U13U14U

A/AAAAA/Major

Cost: $525.00 - $575.00

Schedules & Results

April 12th - 14th 2024

2024 GMB Forty Two Classic – Illinois Turf

O'Fallon, IL

8UM9U10U11U12U13U14U

AA/AAAA/AAAAA/Major

Cost: $450.00 - $650.00

Schedules & Results

April 12th - 14th 2024

2024 GMB Forty Two Classic – Branson Turf

Branson, MO

9U10U11U12U13U14U

AA/AAAA/AAAAA/Major

Cost: $650.00 - $675.00

Schedules & Results

April 13th - 14th 2024

2024 GMB Forty Two Classic – Tennessee

Bellevue, TN

7UCP8UCP9U10U11U12U14U

A/AAAAA/Major

Cost: $250.00 - $450.00

Schedules & Results

April 12th - 14th 2024

2024 GMB American Blue 42 – Missouri

Wentzville, MO

11U12U13U14U

A/Rec

Cost: $525.00 - $575.00

Schedules & Results

April 13th - 14th 2024

2024 GMB American Blue 42 – Illinois Turf

O'Fallon, IL

9U10U

A/Rec

Cost: $600.00 - $600.00

Schedules & Results

April 19th - 21st 2024

2024 GMB Can of Corn Classic – Missouri

Ellisville, MO

8UM9U10U11U12U13U14U

A/AAAAA/Major

Cost: $250.00 - $575.00

Schedules & Results

April 19th - 21st 2024

2024 GMB Can of Corn Classic – Mid Mo

Columbia, MO

8UM9U10U11U12U13U14U

A/AA

Cost: $300.00 - $575.00

Schedules & Results

April 19th - 21st 2024

2024 GMB Can of Corn – Illinois Turf

O'Fallon, IL

8UM9U10U11U12U13U14U

A/AAAAA/Major

Cost: $400.00 - $650.00

Schedules & Results

April 19th - 21st 2024

2024 GMB Can of Corn Classic – Chicago Turf

St. Charles, IL

11U12U13U14U

A/AAAAA/Major

Cost: $650.00 - $695.00

Schedules & Results

April 19th - 21st 2024

2024 GMB Can of Corn Classic – Tennessee

Smyrna, TN

9U10U11U12U

A/AAAAA/Major

Cost: $625.00 - $650.00

Schedules & Results

April 19th - 21st 2024

2024 GMB American Blue Big Dawg Classic – Missouri

Wentzville, MO

11U12U13U14U

A/Rec

Cost: $525.00 - $575.00

Schedules & Results

April 20th - 21st 2024

2024 GMB American Blue Big Dawg Classic – Branson

Branson, MO

10U12U13U14U

A/Rec

Cost: $525.00 - $575.00

Schedules & Results

April 19th - 21st 2024

2024 GMB American Blue Big Dawg Classic – Illinois Turf

Edwardsville, IL

9U10U11U12U

A/Rec

Cost: $600.00 - $600.00

Schedules & Results

April 20th - 21st 2024

2024 GMB American Blue Big Dawg Classic – Central Illinois

Pekin, IL

9U10U11U12U13U14U

A/Rec

Cost: $525.00 - $575.00

Schedules & Results

April 19th - 21st 2024

2024 GMB American Blue Big Dawg Classic – Chicago Turf

Crystal Lake, IL

9U10U11U12U13U14U

A/Rec

Cost: $650.00 - $695.00

Schedules & Results

April 26th - 28th 2024

2024 GMB Gold Ring Regionals – Branson Turf

Branson, MO

11U12U13U14U

A/AAAAA/Major

Cost: $575.00 - $625.00

Schedules & Results

April 26th - 28th 2024

2024 GMB Elite Scout Series – April

O'Fallon, IL

12U13U14U

OPEN

Cost: $675.00 - $725.00

Schedules & Results

April 26th - 28th 2024

2024 GMB Gold Ring Regionals – Missouri

Ellisville, MO

8UM9U10U11U12U13U14U

A/AAAAA/Major

Cost: $250.00 - $575.00

Schedules & Results

April 26th - 28th 2024

2024 GMB Gold Ring Regionals – Mid Missouri

Jefferson City, MO

9U10U11U12U13U14U

A/AA

Cost: $525.00 - $575.00

Schedules & Results

April 26th - 28th 2024

2024 GMB Gold Ring Regionals – Illinois Turf

O'Fallon, IL

9U10U11U12U13U14U

A/AAAAA/Major

Cost: $625.00 - $650.00

Schedules & Results

April 26th - 28th 2024

2024 GMB Gold Ring Regionals – Chicago Turf

Crystal Lake, IL

9U10U11U12U14U

A/AAAAA/Major

Cost: $650.00 - $695.00

Schedules & Results

April 27th - 28th 2024

2024 GMB Gold Ring Regionals – Tennessee

Bellevue, TN

7UCP8UCP9U10U11U12U14U

A/AAAAA/Major

Cost: $250.00 - $450.00

Schedules & Results

April 26th - 28th 2024

2024 GMB American Blue Gold Ring Rumble – Missouri

O'Fallon, MO

9U10U11U12U13U14U

A/Rec

Cost: $525.00 - $575.00

Schedules & Results

April 26th - 28th 2024

2024 GMB American Blue Gold Ring Rumble – Illinois Turf

Edwardsville, IL

9U10U11U12U13U14U

A/Rec

Cost: $600.00 - $650.00

Schedules & Results

April 27th - 28th 2024

2024 GMB American Blue Gold Ring Rumble – Central Illinois

Pekin, IL

9U10U11U12U13U14U

A/Rec

Cost: $525.00 - $575.00

Schedules & Results

May 3rd - 5th 2024

2024 GMB Dinger deMayo – Missouri

Bridgeton, MO

8UM9U10U11U12U13U14U

A/AAAAA/Major

Cost: $250.00 - $575.00

Schedules & Results

May 3rd - 5th 2024

2024 GMB Dinger deMayo – The Lake

Osage Beach, MO

11U12U13U14U

A/AA

Cost: $550.00 - $595.00

Schedules & Results

May 3rd - 5th 2024

2024 GMB Dinger deMayo – Mid Mo

Jefferson City, MO

9U10U11U12U

A/AA

Cost: $525.00 - $525.00

Schedules & Results

May 3rd - 5th 2024

2024 GMB Dinger deMayo – Branson Turf

Branson, MO

9U10U11U12U13U

AA/AAAA/AAAAA/Major

Cost: $650.00 - $675.00

Schedules & Results

May 3rd - 5th 2024

2024 GMB Dinger deMayo – Illinois Turf

O'Fallon, IL

9U10U11U12U13U14U

A/AAAAA/Major

Cost: $625.00 - $650.00

Schedules & Results

May 3rd - 5th 2024

2024 GMB Dinger deMayo – Tennessee

Bellevue, TN

7UCP8UCP9U10U11U12U14U

A/AAAAA/Major

Cost: $250.00 - $450.00

Schedules & Results

May 3rd - 5th 2024

2024 GMB American Blue Fastball Fiesta – Missouri

Wentzville, MO

11U12U13U14U

A/Rec

Cost: $525.00 - $575.00

Schedules & Results

May 3rd - 5th 2024

2024 GMB American Blue Fastball Fiesta – Mid Mo

Jefferson City, MO

13U14U

A/Rec

Cost: $575.00 - $575.00

Schedules & Results

May 3rd - 5th 2024

2024 GMB American Blue Fastball Fiesta – Illinois Turf

Edwardsville, IL

11U12U13U14U

A/Rec

Cost: $600.00 - $650.00

Schedules & Results

May 4th - 5th 2024

2024 GMB American Blue Fastball Fiesta – Central Illinois

Bloomington, IL

8UCP10U11U12U13U14U

A/Rec

Cost: $300.00 - $595.00

Schedules & Results

May 10th - 12th 2024

2024 GMB Elite Mom’s Day on the Turf

O'Fallon, IL

9U10U11U12U13U14U

A/AAAAA/Major

Cost: $600.00 - $650.00

Schedules & Results

May 10th - 12th 2024

2024 GMB Mother’s Day Classic – Missouri

O'Fallon, MO

9U10U11U12U13U14U

A/AAAAA/Major

Cost: $525.00 - $575.00

Schedules & Results

May 10th - 12th 2024

2024 GMB Mother’s Day Classic – Mid Mo

Columbia, MO

8UM9U10U11U12U13U14U

A/AAAAA/Major

Cost: $300.00 - $595.00

Schedules & Results

May 10th - 12th 2024

2024 GMB Mother’s Day Classic – Branson Turf

Branson, MO

9U10U11U12U13U14U

AA/AAAA/AAAAA/Major

Cost: $650.00 - $675.00

Schedules & Results

May 10th - 12th 2024

2024 GMB Mother’s Day Classic – Wisconsin

Kenosha, WI

13U14U

A/AA

Cost: $600.00 - $600.00

Schedules & Results

May 11th - 12th 2024

2024 GMB Mother’s Day Classic – Tennessee

Gallatin, TN

7UCP8UCP9U10U11U12U13U

A/AAAAA/Major

Cost: $250.00 - $650.00

Schedules & Results

May 17th - 19th 2024

2024 GMB G2 Championships – Missouri

Ellisville, MO

9U10U11U12U13U14U

A/AAAAA/Major

Cost: $525.00 - $575.00

Schedules & Results

May 17th - 19th 2024

2024 GMB G2 Championships – Mid Mo

Jefferson City, MO

9U10U11U12U13U14U

A/AA

Cost: $525.00 - $575.00

Schedules & Results

May 17th - 19th 2024

2024 GMB G2 Championships – Illinois Turf

O'Fallon, IL

9U10U11U12U13U14U15U16U

A/AAAAA/Major

Cost: $575.00 - $700.00

Schedules & Results

May 17th - 19th 2024

2024 GMB G2 Championships – Tennessee

Hendersonville, TN

7UCP8UCP9U10U11U12U13U14U15U

AA/AAAA/AAAAA/Major

Cost: $250.00 - $650.00

Schedules & Results

May 17th - 19th 2024

2024 GMB Elite Tennessee

Hendersonville, TN

14U

Open

Cost: $775.00 - $775.00

Schedules & Results

May 17th - 19th 2024

2024 GMB American Blue Top Dog Classic – Missouri

Arnold, MO

8UM9U10U11U12U13U14U

A/Rec

Cost: $250.00 - $575.00

Schedules & Results

May 18th - 19th 2024

2024 GMB American Blue Top Dog Classic – Branson

Branson, MO

10U11U13U14U

A/Rec

Cost: $525.00 - $575.00

Schedules & Results

May 17th - 19th 2024

2024 GMB American Blue Top Dog Classic – Central Illinois Turf

Chatham, IL

9U10U11U12U13U14U

A/Rec

Cost: $575.00 - $625.00

Schedules & Results

May 18th - 19th 2024

2024 GMB American Blue Top Dog Classic – Wisconsin

Genoa City, WI

11U12U13U14U

A/Rec

Cost: $550.00 - $625.00

Schedules & Results

May 24th - 26th 2024

2024 GMB Cards vs Cubs Memorial Day Classic – Missouri

Ellisville, MO

9U10U11U12U13U14U15U16U17U/18U

A/AAAAA/Major

Cost: $525.00 - $675.00

Schedules & Results

May 24th - 26th 2024

2024 GMB Cards vs Cubs Memorial Day Classic – Illinois Turf

Edwardsville, IL

9U10U11U12U13U14U15U16U

A/AAAAA/Major

Cost: $625.00 - $700.00

Schedules & Results

May 24th - 26th 2024

2024 GMB Memorial Day Classic – Chicago Turf

St Charles, IL

13U14U15U16U

A/AAAAA/Major

Cost: $700.00 - $750.00

Schedules & Results

May 24th - 26th 2024

2024 GMB Memorial Day Classic – Tennessee

Franklin, TN

7UCP8UCP9U10U11U12U13U14U15U

AA/AAAA/AAAAA/Major

Cost: $300.00 - $700.00

Schedules & Results

May 24th - 26th 2024

2024 GMB Memorial Day Classic – Alabama

Albertville, AL

13U14U15U16U

A/AAAAA/Major

Cost: $650.00 - $700.00

Schedules & Results

May 24th - 26th 2024

2024 GMB Memorial Day Classic – Ohio Turf

Dayton, OH

14U15U16U17U

A/AAAAA/Major

Cost: $675.00 - $750.00

Schedules & Results

May 31st - June 2nd 2024

2024 GMB Elite – 15U Championships

O'Fallon, IL

15U

OPEN

Cost: $775.00 - $775.00

Schedules & Results

May 31st - June 2nd 2024

2024 GMB Bucket Bash – Missouri

Bridgeton, MO

8UM9U10U11U12U13U14U15U16U17U/18U

AA/AAAA/AAAAA/Major

Cost: $250.00 - $675.00

Schedules & Results

May 31st - June 2nd 2024

2024 GMB Bucket Bash – The Lake

Osage Beach, MO

11U12U13U14U

A/AA

Cost: $575.00 - $595.00

Schedules & Results

May 31st - June 2nd 2024

2024 GMB Bucket Bash – Illinois Turf

Edwardsville, IL

9U10U11U12U

A/AAAAA/Major

Cost: $625.00 - $625.00

Schedules & Results

May 31st - June 2nd 2024

2024 GMB Bucket Bash – Chicago Turf

Crystal Lake, IL

11U12U13U14U15U16U

A/AAAAA/Major

Cost: $650.00 - $725.00

Schedules & Results

May 31st - June 2nd 2024

2024 GMB Bucket Bash – Indiana

Evansville, IN

9U10U11U12U13U14U15U

A/AAAAA/Major

Cost: $575.00 - $650.00

Schedules & Results

May 31st - June 2nd 2024

2024 GMB Bucket Bash – Tennessee

Hendersonville, TN

7UCP8UCP9U10U11U12U13U14U15U16U17U/18U

AA/AAAA/AAAAA/Major

Cost: $250.00 - $750.00

Schedules & Results

May 31st - June 2nd 2024

2024 GMB Bucket Bash – Kentucky

Louisville, KY

14U15U16U

A/AAAAA/Major

Cost: $675.00 - $725.00

Schedules & Results

May 31st - June 2nd 2024

2024 GMB American Blue Camo Classic – Missouri

Lake St. Louis, MO

9U10U11U12U13U14U

A/Rec

Cost: $550.00 - $575.00

Schedules & Results

May 31st - June 2nd 2024

2024 GMB American Blue Camo Classic – Illinois

Alton, IL

8UM9U10U11U12U13U14U

A/Rec

Cost: $250.00 - $575.00

Schedules & Results

May 31st - June 2nd 2024

2024 GMB American Blue Camo Classic – Central Illinois Turf

Chatham, IL

9U10U11U12U13U14U

A/Rec

Cost: $575.00 - $625.00

Schedules & Results

May 31st - June 2nd 2024

2024 GMB American Blue Camo Classic – Chicago Turf

Crystal Lake, IL

8UKP9U10U

A/Rec

Cost: $600.00 - $600.00

Schedules & Results

June 7th - 9th 2024

2024 GMB Elite – 16U Turf Championships

O'Fallon, IL

16U

OPEN

Cost: $795.00 - $795.00

Schedules & Results

June 7th - 9th 2024

2024 GMB Panama Hacks Classic – Missouri

St. Louis, MO

9U10U11U12U13U14U15U16U17U/18U

A/AAAAA/Major

Cost: $525.00 - $675.00

Schedules & Results

June 7th - 9th 2024

2024 GMB Panama Hacks Classic – Mid Mo

Jefferson City, MO

9U10U11U12U13U14U

A/AA

Cost: $525.00 - $575.00

Schedules & Results

June 7th - 9th 2024

2024 GMB Panama Hacks Classic – Illinois Turf

O'Fallon, IL

9U10U11U12U13U14U15U16U

A/AAAAA/Major

Cost: $600.00 - $700.00

Schedules & Results

June 7th - 9th 2024

2024 GMB Panama Hacks Classic – Tennessee

Franklin, TN

7UCP8UCP9U10U11U12U13U14U

OPENA/AAAAA/Major

Cost: $250.00 - $675.00

Schedules & Results

June 7th - 9th 2024

2024 GMB High School Championships – Music City

Hendersonville, TN

15U16U17U/18U

A/AAAAA/Major

Cost: $700.00 - $700.00

Schedules & Results

June 7th - 9th 2024

2024 GMB American Blue Beach Bum Blast – Missouri

Arnold, MO

8UM9U10U11U12U13U14U

A/Rec

Cost: $250.00 - $595.00

Schedules & Results

June 7th - 9th 2024

2024 GMB American Blue Beach Bum Blast – Central Illinois Turf

Chatham, IL

9U10U11U12U13U14U

A/Rec

Cost: $575.00 - $625.00

Schedules & Results

June 14th - 16th 2024

2024 GMB Father’s Day Classic – Missouri

St. Louis, MO

8UM9U10U11U12U13U14U15U16U17U/18U

OPENA/AAAAA/Major

Cost: $250.00 - $675.00

Schedules & Results

June 14th - 16th 2024

2024 GMB Father’s Day Classic – Mid Mo

Columbia, MO

8UM9U10U11U12U13U14U

A/AA

Cost: $300.00 - $595.00

Schedules & Results

June 14th - 16th 2024

2024 GMB Father’s Day Classic – Illinois Turf

O'Fallon, IL

9U10U11U12U13U14U15U16U

A/AAAAA/Major

Cost: $600.00 - $700.00

Schedules & Results

June 14th - 16th 2024

2024 GMB Father’s Day Classic – Music City Turf

Smyrna, TN

11U12U

A/AAAAA/Major

Cost: $650.00 - $650.00

Schedules & Results

June 14th - 16th 2024

2024 GMB Father’s Day Classic – Music City

Bellevue, TN

7UCP8UCP9U10U13U14U

OPENA/AAAAA/Major

Cost: $300.00 - $675.00

Schedules & Results

June 14th - 16th 2024

2024 GMB June Championships – Ohio Turf

Dayton, OH

14U15U16U17U/18U

A/AAAAA/Major

Cost: $700.00 - $750.00

Schedules & Results

June 14th - 16th 2024

2024 GMB June Championships – Kentucky

Louisville, KY

14U15U16U

A/AAAAA/Major

Cost: $725.00 - $725.00

Schedules & Results

June 14th - 16th 2024

2024 GMB June Championships – Wisconsin

Kenosha, WI

14U15U16U17U/18U

A/AAAAA/Major

Cost: $700.00 - $750.00

Schedules & Results

June 14th - 16th 2024

2024 GMB American Blue Dad’s Rock – Missouri

O'Fallon, MO

9U10U11U12U13U14U

A/Rec

Cost: $550.00 - $575.00

Schedules & Results

June 14th - 16th 2024

2024 GMB American Blue Dad’s Rock – Illinois Turf

Edwardsville, IL

9U10U11U12U13U14U

A/Rec

Cost: $600.00 - $650.00

Schedules & Results

June 14th - 16th 2024

2024 GMB American Blue Dad’s Rock – Central Illinois

Normal, IL

9U10U11U12U13U14U

A/Rec

Cost: $575.00 - $595.00

Schedules & Results

June 15th - 16th 2024

2024 GMB American Blue Dad’s Rock – Wisconsin

Genoa, WI

11U12U13U14U

A/Rec

Cost: $550.00 - $625.00

Schedules & Results

June 20th - 23rd 2024

2024 GMB World Series

St. Louis, MO

7UM8UM9U10U11U12U13U14U15U16U17U/18U

AA/AAAA/AAAAA/Major

Cost: $400.00 - $795.00

Schedules & Results

June 20th - 23rd 2024

2024 GMB AA World Series – Tennessee

Bellevue, TN

7UCP8UCP9U10U11U12U13U14U

A/AA

Cost: $375.00 - $775.00

Schedules & Results

June 21st - 23rd 2024

2024 GMB American Blue Bi-State Championships

O'Fallon, IL

9U10U11U12U13U14U

A/Rec

Cost: $625.00 - $650.00

Schedules & Results

June 22nd - 23rd 2024

2024 GMB American Blue Wood Bat Classic

St Peters, MO

11U12U13U14U

A/Rec

Cost: $550.00 - $595.00

Schedules & Results

June 28th - 30th 2024

2024 GMB Summer Championships – Missouri

St. Louis, MO

8UM9U10U11U12U13U14U15U16U17U/18U

AA/AAAA/AAAAA/Major

Cost: $250.00 - $675.00

Schedules & Results

June 28th - 30th 2024

2024 GMB Summer Championships – Mid Mo

Jefferson City, MO

11U12U13U14U15U

A/AAAAA/Major

Cost: $525.00 - $575.00

Schedules & Results

June 28th - 30th 2024

2024 GMB High School Championships – Branson

Branson, MO

15U16U17U/18U

OPEN

Cost: $725.00 - $725.00

Schedules & Results

June 28th - 30th 2024

2024 GMB Music City Nationals

Hendersonville, TN

11U12U13U14U15U16U17U/18U

A/AAAAA/Major

Cost: $675.00 - $875.00

Schedules & Results

June 28th - 30th 2024

2024 GMB American Blue World – Branson

Branson, MO

10U13U

A/Rec

Cost: $725.00 - $725.00

Schedules & Results

June 28th - 30th 2024

2024 GMB American Blue Alpha Dawg Classic – Missouri

Wildwood, MO

8UM9U10U11U12U13U14U

A/Rec

Cost: $250.00 - $595.00

Schedules & Results

June 28th - 30th 2024

2024 GMB American Blue Alpha Dawg Classic – Illinois

Alton, IL

8UM9U10U11U12U13U14U

A/Rec

Cost: $250.00 - $595.00

Schedules & Results

July 5th - 7th 2024

2024 GMB Summer Nationals

O'Fallon, IL

8UKP9U10U11U12U13U14U15U16U17U18U

A/AAAAA/Major

Cost: $500.00 - $795.00

Schedules & Results

July 5th - 7th 2024

2024 GMB AA World Series – Branson Turf

Branson, MO

11U12U13U14U15U

A/AA

Cost: $700.00 - $825.00

Schedules & Results

July 5th - 7th 2024

2024 GMB AA World Series – Chicago Turf

Crystal Lake, IL

9U10U11U12U13U14U15U

A/AA

Cost: $675.00 - $825.00

Schedules & Results

July 5th - 7th 2024

2024 GMB Freedom Classic – Missouri

Ellisville, MO

8UM9U10U11U12U13U14U15U16U17U/18U

A/AAAAA/Major

Cost: $250.00 - $675.00

Schedules & Results

July 5th - 7th 2024

2024 GMB Freedom Classic – Ohio Turf

Dayton, OH

14U15U16U17U/18U

A/AAAAA/Major

Cost: $700.00 - $750.00

Schedules & Results

July 5th - 7th 2024

2024 GMB Freedom Classic – Kentucky

Louisville, KY

14U15U16U

A/AAAAA/Major

Cost: $675.00 - $725.00

Schedules & Results

July 5th - 7th 2024

2024 GMB Freedom Classic – Tennessee

Bellevue, TN

7UCP8UCP9U10U11U12U14U

A/AAAAA/MajorAA/AAA

Cost: $250.00 - $650.00

Schedules & Results

July 5th - 7th 2024

2024 GMB Freedom Classic – Chicago Turf

St. Charles, IL

14U15U16U17U

A/AAAAA/Major

Cost: $700.00 - $800.00

Schedules & Results

July 5th - 7th 2024

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一代传奇战队落幕！GMB（前身M5）战队官宣解散_腾讯新闻

一代传奇战队落幕！GMB（前身M5）战队官宣解散

相信大家都听闻这样一句话，老将不会落幕但老将终有凋零，然而，玩家给予老将选手或者战队这样的评价，也是由于玩家内心依旧对于老将们的肯定。但实际情况，在全球英雄联盟职业联赛中，也有不少战队及老将终是迎来了自己落幕的一天。于今日独联体赛区GMB战队宣布解散，赶紧随我去看看吧。

于今日独联体赛区GMB战队宣布解散其英雄联盟分部，LoL Esports官推发推感谢这支队伍所创造的那些美好回忆。

GMB俱乐部CEO表示：这段幸福旅程已经走到了终点，感谢来自世界各地的粉丝一路相伴。

说起GMB这支战队大家肯定陌生，但提及GMB的前身M5战队，相信大家早有耳闻，当时还是英雄联盟以及职业联赛的冰河时代，当时的M5还是一支不被看好的战队，是M5一群附有创造力的选手，开辟了英雄联盟游戏以及职业联赛的新思路，他们把当时玩家选手未知的部分搬到了职业赛场并实现可可能。例如中单石头人、反野战术体系等等。

传奇终有落幕，就算英雄联盟职业联赛历史上，再无GMB战队的身影。但我们仍旧记得那一年，那支M5战队在英雄联盟历史长河中浓墨重彩的光辉一笔。伙伴们对于GMB战队宣布解散有何不同看法，欢迎大家评论区积极留言讨论，说说你的看法和观点。

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机器学习算法二：详解Boosting系列算法二GBM_gbm算法-CSDN博客

机器学习算法二：详解Boosting系列算法二GBM

最新推荐文章于 2024-01-14 20:51:58 发布

harrycare

最新推荐文章于 2024-01-14 20:51:58 发布

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分类专栏：

机器学习理论

文章标签：

机器学习

本文链接：https://blog.csdn.net/weixin_38629654/article/details/80535396

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机器学习理论

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GBM

GBM 全称gradient boosting machine，一般叫做梯度提升树算法。是一类很常用的集成学习算法，在多次数据挖掘比赛中获得了优秀的成绩。在解释GBM时，有很多内容需要提前一并解释了才有助于理解GBM算法。建议阅读此篇内容以前先了解一个Adaboost算法，接下来此文还会给出boosting加法模型以及boosted tree（提升树）的解释，最后再讲解GBM算法。

boosting加法模型

提升类的算法可以认为是一种加法模型：

f(x)=∑m=1MαmT(x;Θm)

(

)

∑

(

;

)

αm

是每个基学习器的权系数，

T(x;Θm)

(

;

)

代表学习得到的第m个基学习器，

为学习器个数，ΘmΘm为学习器分类的参数，一般这里指分类树或者回归树模型参数。

在给定训练数据和损失函数形式后，boosting学习模型可以定义为一个损失函数极小化的问题,

优化的目标函数为:

argminf∑i=1NL(yi,f(xi))

arg

⁡

min

⁡

∑

(

)

为损失函数，NN为样本个数。从这两个定义我们就可以知道boosting类算法的模型和优化目标函数是什么。接下来理解boosted tree 就容易了。

boosted tree

提升树是以分类树和回归树为基学习器的提升算法，就是将

T(x;Θm)

(

;

)

学习器定义为了决策树。提升树被认为是统计学性能最好的方法之一。为了方便大家理解，这里就不再另外定义模型了（参考前文），提升树模型如下

f(x)=∑m=1MαmT(x;Θm)

(

)

∑

(

;

)

对于二分类问题，提升树可以看做采用二分类树的adaboost算法，所以这里不再详细解释。因此这里的

T(x;Θm)

(

;

)

为回归树。回归提升树使用的前向分布计算法：

f0(x)=0

(

)

fm(x)=fm−1(x)+T(x;Θm)

(

)

−

(

)

(

;

)

fM(x)=∑m=1MT(x;Θm)

(

)

∑

(

;

)

前向计算到低

步时，需要求解目标函数Θ′m=argminΘ∑i=1NL(yi,fm−1(xi)+T(x−i;Θm))Θm′=arg⁡minΘ⁡∑i=1NL(yi,fm−1(xi)+T(x−i;Θm))

Θ′m

′

为根据损失函数更新的第m颗树的参数。假设这里的损失函数我们定义为平方误差函数

L=(y−f(x))2

(

−

(

)

损失就变为了

L=[y−fm−1(xi)−T(x−i;Θm)]2

[

−

(

)

−

(

−

;

)

]

这就是基于平方误差函数的提升树模型。

算法步骤可以总结如下：

1.输入训练数据

（xi,yi）

（

）

;

2.构建提升树模型

fM(x)

(

)

3.初始化

f0(x)=0

(

)

对于第m步，首先计算残差

rmi=yi−fm−1(xi)

−

(

)

然后根据残差求取误差函数最小化的分类器，得到树模型

Θ′m=argminΘ∑i=1NL(rmi,fm−1(xi)+T(x−i;Θm))

′

arg

⁡

min

⁡

∑

(

−

(

)

(

−

;

)

4. 更新提升树模型

fm(x)=fm−1(x)+T(x;Θm)

(

)

−

(

)

(

;

)

详细的例子可以参考这篇博文：

https://blog.csdn.net/sb19931201/article/details/52506157中的算法实例，即李航统计学习P149例 8.2

GBM梯度提升树

了解了adaboost和提升树算法后，就很容易理解GBM算法了。GBM（提升器）算法，又名GBDT，是基于梯度下降算法得到提升树模型。它与提升树的关键不同之处，就在于残差更新的方式，下面来看看GBM的的计算步骤; 1.输入训练数据

（xi,yi）

（

）

; 2.构建提升树模型

fM(x)

(

)

3.初始化

f0(x)=arg minΘ∑i=1NL(yi;Θ)

(

)

min

⁡

∑

(

;

)

For m=1 to M

1.对于第m个基学习器，首先计算梯度

gm(xi)=[∂L(yi,f(xi))∂f(xi)]f(x)=fm−1 (x);

(

)

[

∂

(

)

∂

(

)

]

(

)

−

(

)

;

2.根据梯度学习第m个学习器

Θ′m=arg minΘ,β∑i=1N[−gm(xi)−βmΘ(xi)]2；

′

min

⁡

∑

[

−

(

)

−

(

)

]

；

3.通过line search求取最佳步长

βm=arg minβ∑i=1NL[yi,fm−1(xi)+βmΘ′m(xi)]；

min

⁡

∑

[

−

(

)

′

(

)

]

；

4.令

fm=βmΘ′m

′

,更新，模型

f(xi)=fm−1+fm;

(

)

−

;

end

Output:f(xi)

(

)

目前对GBM算法理解还不深，我会在后续学习中继续更新对GBM算法得解释。

更多的内容可以参考以下资料： 1.Introduction to Boosted Trees. By Tianqi Chen. http://homes.cs.washington.edu/~tqchen/data/pdf/BoostedTree.pdf 2.李航《统计学习方法》 3.GBDT算法原理与系统设计简介.wepon.http://wepon.me 4.http://baijiahao.baidu.com/s?id=1596688880528064344&wfr=spider&for=pc

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机器学习算法二：详解Boosting系列算法二GBM

1 GBM GBM 全称gradient boosting machine，一般叫做梯度提升树算法。是一类很常用的集成学习算法，在多次数据挖掘比赛中获得了优秀的成绩。在解释GBM时，有很多内容需要提前一并解释了才有助于理解GBM算法。建议阅读此篇内容以前先了解一个Adaboost算法，接下来此文还会给出boosting加法模型以及boosted tree（提升树）的解释，最后再讲解GBM算法...

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SAD、BM、SGBM算法获得视差图

07-02

调用opencv库提供的BM以及SGBM算法获得效果较好的视差图。其中算法具体参数详解见http://blog.csdn.net/this_is_chris/article/details/51810735，SAD算法参考网上自己实现，效果不是很好。

GBM算法

Florence_Janie的博客

03-28

7779

boosting如何工作

Boosting可以将一系列弱学习因子（weak learners）相结合来提升总体模型的预测准确度。在任意时间t，根据t-1时刻得到的结果我们给当前结果赋予一个权重。之前正确预测的结果获得较小权重，错误分类的结果得到较大权重。回归问题的处理方法也是相似的。

GBM参数

总的来说GBM的参数可以被归为三类：

树参数：调节模型中每个决定树的性质

Boosting参...

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Gradient Tree Boosting (GBM, GBRT, GBDT, MART)算法解析和基于XGBoost/Scikit-learn的实现

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